PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.

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Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

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We collect Device Information using the following technologies:

• Cookies – data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable cookies, visit http://www.allaboutcookies.org.

• Log files – track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

• Web beacons, tags, and pixels – electronic files used to record information about how you browse the Site.

 

Additionally, when you make a purchase or attempt to make a purchase through the Site or through third-party payment services such as PayPal, Stripe, FareHarbor, or Square, we collect certain information from you including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.”

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When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.

 

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging services, and providing you with invoices and/or order confirmations).

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Additionally, we use this Order Information to:

• Communicate with you
• Screen orders for potential risk or fraud
• Provide you with information or advertising relating to our tours or services when in line with the preferences you have shared with us

 

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular your IP address), and more generally to improve and optimize our Site by generating analytics about how customers browse and interact with the Site and assessing the success of marketing and advertising campaigns.

 

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above.

 

For example:

• We use FareHarbor to power our booking software. You can read more about how FareHarbor uses your Personal Information here:
https://fareharbor.com/legal/privacy/

• We use Google Analytics to help us understand how customers use the Site. You can read more about how Google uses your Personal

Information here:
https://www.google.com/intl/en/policies/privacy/

 

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, respond to subpoenas or lawful requests for information, or otherwise protect our rights.

 

TARGETED ADVERTISING

We may use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you.

 

To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s educational page:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising through the following services:

 

Facebook
https://www.facebook.com/settings/?tab=ads

 

Google
https://www.google.com/settings/ads/anonymous

 

Bing
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

 

Additionally, you can opt out of some services by visiting the Digital Advertising Alliance opt-out portal:
http://optout.aboutads.info/

 

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

 

EUROPEAN RESIDENTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.

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If you would like to exercise this right, please contact us using the contact information below.

Additionally, we note that we are processing your information to fulfill contracts we might have with you (for example if you make an order through the Site) or otherwise pursue our legitimate business interests listed above.

Please note that your information may be transferred outside of Europe, including to Canada and the United States.

 

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

 

MINORS

The Site is not intended for individuals under the age of majority where the visitor resides, as some tour products may include alcohol sales.

 

SMS / TEXT MESSAGE COMMUNICATIONS

If you provide your phone number and opt in to receive text messages, you consent to receive SMS messages from Tour Guys at +18006919320 related to booking confirmations, tour reminders, and customer support communications.

Customers may opt in by providing their phone number when booking a tour, submitting a contact form, requesting information, or otherwise communicating with Tour Guys.

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• Message frequency may vary.
• Message and data rates may apply.
• Consent to receive SMS messages is not a condition of purchase.

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You may reply STOP at any time to unsubscribe from SMS communications or HELP for assistance.

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You may also contact us at:

Phone: 1-800-691-9320
Email: support@tourguys.ca

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Mobile opt-in data and consent will never be sold, shared, or provided to third parties for marketing purposes.

Customers will only receive SMS messages after providing express consent through a website form, booking process, or direct communication with Tour Guys. Mobile numbers are not purchased, rented, or obtained from third-party lead providers.

 

CHANGES

We may update this privacy policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

Changes and clarifications will take effect immediately upon posting on the website.

 

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at:

 

Email: support@tourguys.ca

or by mail:

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TOUR GUYS
8312 Airport Rd
Mount Hope, ON
L0R1W0
Canada

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Website: www.tourguys.ca

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Authorized Representative: Jason Kucherawy

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Business Number: 1000690288
Province of Registration: Ontario

HST Number: 803961556 RT0001